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FORSALE invest in a new legacy 

We present a novelty on the art market and in the global economy – performance auction house FORSALE, the place where buying and owning becomes a game changer. The place where we believe in theatre and at the same time the place where we believe in money.

Let’s imagine the world before FORSALE and after FORSALE. Before FORSALE, the economy was real and theatre was fake. Before FORSALE, theatre performances were never auctioned. Before FORSALE, the world was confused about the true value of theatre.

We, as a society, are at the point in history where we cannot fathom that everything is performing itself and we are performing everything. We cannot fully grasp that the only thing that has value in the world is performance. We are at the point in history where we think money is real and theatre is fiction. As a society, we believe in money, but we do not believe in theatre.

To underline the concept of believing, let me give you a concrete example: Look at the money. Think about theatre. What connects the two is performativity – a piece of paper that performs. Performativity is the power to effect change in the world. Look at the money. Think about yourself. You are performing Economy, and the Economy is performing you. 

In collaboration with law and economy experts we re-imagined the economic system and created a revolutionary ownership that will allow you to change the world. What we are saying is: If you want to change the world, you have to own it. To own it, you have to buy it. 

With FORSALE the history can be written anew. And you can be the first to do so. 

You have the opportunity to become a private owner of a theatre performance, to experience the beauty of rights and responsibilities and to exercise the privatisation in order to keep the common alive.
The important question we raise is: Can we all together provide a lesson to the neoliberal system? This groundbreaking idea to invest in the performativity will create a world after FORSALE. The world after FORSALE is the future of ephemeral economy. The world after FORSALE is the future of a new legacy. The world after FORSALE is the future of us all. 

FORSALE invest in a new legacy